Marius Cern
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7 Best Newsletter Landing Page Examples

It doesn’t matter you are starting or have been writing a newsletter for years. Competition is growing every day — your newsletter landing page matters. 

 

In my research for the perfect newsletter landing page, I have found that many treat it as a secondary thing. That’s good. 

 

That means, by putting in a little more effort, it’s much easier to stand out from the competition.

 

Let’s learn from the very best.

Morning brew newsletter landing page example

1 - Morning Brew

  1.  Value of the newsletter in a few words
  2. What it means, what you get and how often emails are sent.
  3. Email field + not pushy CTA “Try It”
  4. Phone mockup with actual email sample
Typewolf newsletter landing page example

2 - Typewolf

The landing page was created in 2018, to this day only the copy slightly changed.

 

  1. A hint of what’s all about and when it’s sent
  2. Explains: What it’s? When? Why it’s exclusive to join?
  3. Email field + CTA
  4. Who writes this email. Image of author
  5. Testimonial, screenshot straight from the email

3 - Trends.co

  1.  Strong proposition headline (it could be shorter)
  2. Expands what it’s all about, and it’s actionable
  3. Awesome CTA text “Get 1,000+ Ideas”
  4. It’s a website mockup, but it’s showing the most interesting part, which is strongly related to the newsletter

4 - Designmodo

  1. When the user will receive it (Could be improved)
  2. What’s in the newsletter, how many readers it has
  3. Email field + CTA
  4. Before joining user can read about
  5. How email looks when a reader gets

5 - Trends.vc

The newsletter is structured as a report.

 

  1. How many readers they have, and what those people get
  2. Save time get 5-min report versus spending 1000+ hours. Huge value prop.
  3. Email field + CTA
Robinhood snacks Morning brew newsletter landing page example

6 - Robinhood

One of my personal favorites. Short & entertaining. Delivers more than you expect.  

  1. Clear headline what’s all about
  2. Only 3 min to stay on top of the finance news
  3. Email field + CTA
  4. Email example in a tangible format
  5. Read previous newsletters, full transparency

7 - Backlinko

  1. It’s clear what the reader gets and why it’s exclusive
  2. Social proof from an influential person in the target market.
  3. Email field + CTA “TRY IT”
  4. High-quality portrait, he uses his face in the content he produces a lot.
  5. More social proof

(BONUS) CXL Pop-up

It’s not a landing page, but the pop-up is well done had to include it.

  1. The newsletter is an investment to learn from the best only 5min
  2. Answers: How many readers it has? What kind of? When they send it?
  3. Email field focused on businesses + CTA

Main takeaways

Answer these readers questions:

  • What’s it all about?
  • Why should someone join? Why it’s unique?
  • When to expect email? Every Tuesday?
  • How long takes to read it? 3min? 5min?

Every page should include:

  • Email Field + CTA (keep it short)
  • Testimonials
    • Tip if you don’t have any: Send a sample to friends. Ask what they liked about it and share the best comments.
  • Featured on, if any. Any list on Twitter, blog posts, etc.
  • Newsletter sample. Show the best one. Readers want to know what to expect.
  • Bonus: Add assurance that you are not selling their email to 3rd party.

Free newsletter landing page template

If you plan to build or update your current newsletter landing page, I created the template with all the best practices from this research. 

Download free template →

I hope you found this useful. If you’re feeling generous, like or retweet the thread on Twitter.

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