Marius Cern
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Elementor – Black Friday landing page

One of the best 2020 Black Friday landing pages I have seen. But don’t be fooled it’s inspiration for any sales page.

 

 

Page tries to answer as many objections as possible. In the shortest possible way, with one goal – to sell subscriptions.

1 - Hero section

This is the first impression of the page. It’s one of the most important sections.

 

1. Funny doggie video – feel some positivity

2. Main offer, short and sweet

3. 2x CTA, leads to section to choose a plan

4. Sticky header. Logo + Timer for urgency + CTA

5. The lowest priority on the page for people who would like to try

2 - Pricing offer

1. Headline “Limited Time” -conveys urgency

2. The main offer has a clear visual distinction

3. Assurance, don’t like it – get your money back

4. User can try before buying it, lowest priority in this section

 

All cta’s “Choose Your Plan” leads to this section

3 - Why to choose Elementor PRO

1. User question in a headline

2. Headline and sub-headline talks about the benefits. Answers the questions short and clear

3. Expand on benefit, maximum 2x sentences

4. Interactive animations to visualize the value of this WP theme

5. After all benefits CTA 

4 - What's inside the Elementor

1. Haven’t clicked the last cta? Not enough reasons? Here more details

2. Showing what’s inside this builder and what user could do

3. Maybe that helped to convince user click that cta

5 - Comparison Free vs Pro

1. Before buying, some users would like to compare with something else. They give a comparison with their free version

2. Showing contrast with differences between FREE and PRO

6 - Urgent offer reminder

After comparison they push users to take action 

 

1. Urgency headline

2. Timer to support headline

3. Has the same copy as others cta’s on the page. Less confusion to user, and repeats the message.

7 - Social proof

1. Headline which states “Pro’s use it and recommends”

2. Only show just how many of 5 stars they have

3. Recommendation is specific to what they do with Elementor

4. It has PRO in it: with name, what they do, and image of them

5. Not sure what kind of awards its. To new users would be the same.

6. Awards are pretty recent, which means they were compared with something else on the market and received these. Proof of good product +++

8 - Pricing comparison expanded

1. After social proof time to choose your package

2. It’s a summary of what users would get

3. Assurance, don’t like it – get your money back

9 - Last section - FAQ

1. If users scrolled till the end, it might be they have some questions

2. The first question is expanded. It’s about the money back, the biggest user concern

3. Wanna know more? Checkout more answers. Lowest priority

That’s it. 

 

Covered only desktop version, mobile has few adjustments, but nothing major.

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