teardown
Huel influencer landing page
Steven Bartlett’s landing page for HUEL’s influencer campaign is one of the best I’ve seen. Take a look ↓
Overview
Preview the whole page before scrolling to the teardown.
Landing page structure
The structure is nothing out of the ordinary.
However, the content specificity and offer are different from what most brands do with influencer pages.
Main takeaways
- Create a special bundle offer for an influencer campaign
- By limiting the amount of choices new customers have, this reduces choice paralysis
- If you have made claims that have ways to back them up, Huel uses dietitians
- Use video AD above the fold with influencer praising the product/company
- Tailor content to the fans to what they care about (saving time; healthy lifestyle..)
- People love listicles give it to them, but make it not just about the company but WHY the influencer loves this product/company
- People rather watch videos on Tiktok or listen to podcasts not many want to read, make landing page copy short
